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Before infinite scroll. Before the algorithm decided what you'd see next. Before every moment needed to be captured, filtered, and posted.
There was a time when less meant more.
You had 12 CDs in your binder and you knew every lyric, every B-side, every hidden track. You rewound your favorite VHS until the tape wore thin. You spent Saturday mornings with whatever cartoons were on—and they were perfect because they were yours.
You didn't choose from millions. You chose from what was in front of you. And somehow, that made everything matter more.
TGI401 isn't a clothing brand.
It's a portal.
We found something—a discovery, a time warp to an era before mega-internet, before every kid had an iPad, before "content" replaced conversation. We found the castle. And we're bringing you with us.
The Roomies are our guides. Characters living in a world where connection isn't measured in follows, where treasure hunting meant convincing your mom to drive to eleven different Hallmarks looking for that rare shark Beanie Baby. Where filming your friends didn't mean posting—it meant rewinding the tape to watch it again, laughing harder the second time.
Mission Statement:
The TGI401 brand offers a unique and immersive experience, blending eclectic chic with imaginative storytelling to captivate its audience. Each collection of TGI401 is not just about fashion; it's about being part of a story, where the clothes serve as chapters in an ongoing narrative. These narratives are woven through the lives of the brand's characters, the "roomies," who embody an urban mystique and a dynamic elegance. Their experiences infuse the brand with an enigmatic vibe.
At the heart of TGI401 lies the concept of an inclusive sisterhood and an exclusive community, inviting wearers to feel a sense of belonging and camaraderie. The brand transcends traditional fashion boundaries, offering an interactive experience that extends into the digital realm through engaging character profiles. This allows customers to delve deeper into the lives of the roomies, fostering virtual bonding experience.
Brand Values:
SISTERHOOD & INCLUSIVITY:
Fosters a welcoming and supportive community where everyone feels accepted and valued, regardless of their background, size, or style preferences.
INDIVIDUALITY & SELF-EXPRESSION:
Celebrates personal style and encourages individuality.
NOSTALGIA & AUTHENTICITY:
Honors the nostalgia of Y2K fashion and culture, while staying true to its own unique voice and perspective.
IMMERSIVE DIGITAL EXPERIENCE:
Creates a digital world where users can engage with the brand beyond just buying clothes & merch.
ALERT
1 new request(s)
THE GIRLS IN 401 want to send you a message.
"Hi ur cool, enter your info below to be given first access when we launch. (I mean, if you want) (you really don't want to miss out though)
(seriously)"
KISS KISS
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