the girls in 401
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The campaign host seated behind the plants
The blonde guest from the campaign interview

HANDCRAFTED FOR ALL COOL GIRLS

Lip gloss, feet, and a pink sock with long blonde hair collage
1-800-TGI-401! Retro computer collage with zebra print, stars, and the girls
✧ Enter Roomie World ✧Float around the gallery ↗
Wanna be roomies?
401BREAKING NEWSHot Girl NewsThe two girls in news anchor outfits in front of a green screenA sandcastle decorated with colorful shells, pearls, and shiny pink treasures
toe socks

the girls are in.

wanna be roomies? keep scrollingwe need you hereSO much more is on the way ᯓ★

The girls wearing Roomie hats on set
The girls and host on the interview set
make yourself at home. ↙click around, have fun, investigate.
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stuff we make for the cool girls

THE GIRLS IN 401 / CAMPAIGN DIARY

welcome home,roomie.

The two girls sweeping the beach in pink shoes and green glovesThe girls together in zebra Roomie hatsA silver star charm held up to the cameraA silver beach castle at sunsetWalking through the sparkling surf with a broomChrome 401 star key

A little sand.
A lot of personality.

ENTER ROOMIE WORLD ↗
A pearlescent bottle in the sand by the sea
Roomies sweeping the waves
Back to back at the shoreline
Beach sweeping in pink shoes and green gloves
Neon gloves arranging silver and pink beach treasures
A star charm close to the lens
Pink shorts and silver fringe from the campaign
Together on the sand after the beach clean
A roomie smiling on the beach

wish you were here. x

401 / OBJECTS WITH OTHER PLANS

Business
unusual.

The Branzino Tie. A fresh take on getting dressed.

MEET THE BRANZINO TIE ↗
Branzino Tie — Business unusual.01 / BRANZINO TIE
Behind the scenes: styling hair for the news anchor shootAbbey and Hailee in news anchor outfits, with the Branzino TieAbbey wearing the Branzino Tie with a dark blazer
A drawer filled with 401 star jewelry, colorful charms, and keepsakesAn open collection drawer with star keychains, photo charms, and a pearl necklace
Goth disco snail roomieGoth disco bird roomieGoth disco dinosaur roomieGoth disco bear roomie
The Girls in 401 collage of jewelry, fashion, and vintage imagery